Last updated: 13 April 2026
Smart GB Services Ltd (“we”, “our”, “us”) is committed to protecting the privacy of individuals who visit our website or engage with our services. This policy explains what personal data we collect, why we collect it, and how we handle it.
Who we are
Smart GB Services Ltd is a company registered in England and Wales (company number 15877663). We are the data controller for the personal data described in this policy. If you have any questions about how we handle your data, please contact us at hello@smartgb.co.uk.
What personal data we collect
We collect personal data in the following ways.
Email enquiries: When you contact us at hello@smartgb.co.uk, we receive your name, email address, and any other information you include in your message. We use this information solely to respond to your enquiry and, where appropriate, to discuss how we might work together.
Website usage data: Our website may collect technical information automatically through cookies and similar technologies, including your IP address, browser type, pages visited, and time spent on the site. This information is used to understand how the site is being used and to improve its performance. See our Cookie Notice for further details.
Client engagement: If you engage Smart GB Services for professional work, we will collect and process personal data as necessary for the performance of our contract with you. This may include names, contact details, and professional information relating to individuals involved in the engagement.
Our lawful basis for processing
We process personal data on the following lawful bases under UK GDPR:
Legitimate interests: We process data collected through email enquiries and website usage on the basis of our legitimate interest in operating our business, responding to potential clients, and maintaining an effective website. We have assessed that this processing does not override the rights and freedoms of the individuals concerned.
Contract: Where we process personal data in connection with a client engagement, we do so on the basis that it is necessary for the performance of our contract with you.
Consent: Where we use non-essential cookies, we will obtain your consent before setting them. You can withdraw consent at any time through your browser settings.
How long we keep your data
We retain personal data from email enquiries for up to 12 months after our last contact with you, unless the enquiry leads to a client engagement, in which case we retain relevant data for the duration of the engagement and for six years afterwards in line with professional and regulatory requirements. Website usage data collected through cookies is retained in accordance with the periods set out in our Cookie Notice.
Who we share your data with
We do not sell or share your personal data with third parties for marketing purposes. We may share data with our hosting provider (Nutty About Hosting) as a data processor, and with professional advisers (such as our accountant) where necessary. If we are required to disclose data by law, regulation, or legal process, we will do so.
Your rights
Under UK GDPR, you have the right to access the personal data we hold about you, to request correction of inaccurate data, to request deletion of your data (in certain circumstances), to object to our processing of your data, and to request that we restrict processing. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not handled your data appropriately.
To exercise any of these rights, please contact us at hello@smartgb.co.uk.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date.